About Olivia | True Authority
Olivia Parr Rud

About

Olivia
Parr Rud

True Authority™ Mentor  ·  Data Scientist  ·  Heart-Centered Teacher

I've lived a life shaped by both remarkable achievement and profound loss. That journey — from C-suite data scientist to heart-centered leadership guide — is not accidental. It is my True Authority.

The Question I Keep
Asking Myself

A note from Olivia

Funny thing… I often ask myself this question. Like you, I've been through difficult times. I've made mistakes. I get tripped up by my own resistance. And like you, I keep showing up.

Why? Because I've learned a lot over the years. I have discovered some powerful tools and practices for healing and growth — and developed strategies for taking courageous action.

As a lifelong spiritual seeker, I found the corporate world to be very harsh. But I stayed — because it was the best way to support my family. Now I feel that many of us in the corporate world are waking up.

I believe that if we step into our power with an open heart, we can make a positive difference in the world. That belief is why I created True Authority™ — a framework for leaders who are ready to lead from wisdom rather than fear.

Olivia Parr Rud

A Tapestry of Joy
and Transformation

Where I came from — and how it shaped everything

Olivia Parr Rud

My life story is an interesting mix of joy and tragedy. I was born in Hershey, Pennsylvania — which legitimizes my chocolate addiction. I am the third daughter of loving parents.

At age 5, my world changed dramatically when my father died in a plane crash. My grieving mother went to work full-time. So in many ways, I lost both parents at that time. While my basic needs were met, my family was never the same. I spent a lot of my childhood figuring things out for myself.

At age 19, I spent nine months in the hospital following a near-fatal car accident. I had to learn to walk again. The next year, my mother died of cancer. This dual trauma threw me into a lifelong quest for physical, mental, and emotional health.

From an early age, my creative mind led to an inability to concentrate. Math came easily, so that became my official area of study. And I was a very curious child — my interest in paranormal activities and higher levels of consciousness led to my lifelong dedication to spiritual growth.

I am a cancer survivor, a widow, and a mother who has known profound grief — including the loss of my son. Every sorrow has cracked my heart open wider, deepening my capacity to serve.

I am the mother of three wonderful adult children and a grandmother of two adorable grandchildren. I feel 24 at 74 — and that's no accident. I have spent decades learning how to truly thrive. So you can see why I want to help make the world a better place.

The Question That
Changed Everything

Many of us have been blessed with strong minds, healthy bodies, a good education, safe places to live, and other gifts beyond measure. For many years, I struggled to reconcile why I was so successful in the corporate world — but never felt fulfilled.

One day in meditation, I asked my higher guidance: "Why am I stuck in the corporate world? I really hate the culture." The answer came immediately — "This is where you need to be to learn the skills to do your real work." I had no idea what my real work was. Now I do.

I'm committed to helping wisdom-bearers become wisdom-sharers — through writing, speaking, teaching, coaching, and more. My research unveils the relationship between loving behavior (compassion and caring) and long-term corporate profits, while building trust and fueling innovation among employees and their communities.

If you feel drawn to sharing your wisdom, and to leading in a way that honors both your mind and your heart — you are exactly who True Authority™ was created for. Let us help you unveil your purpose and share your wisdom with the world.

Words Have Always
Been My Medicine

7 published books · international bestsellers · award winners

Writing is not just something I do — it is how I think, how I heal, and how I serve. From the analytical rigor of data science to the tender terrain of love and purpose, every book I have written has been an act of courage: a willingness to say what others were not yet saying.

My books have been published by John Wiley & Sons, Wiley/SAS, and my own Quantum Love Press. They have reached readers around the world, won national competitions, and hit international bestseller lists. More are on the way.

★ International Bestseller

Data Mining Cookbook

John Wiley & Sons · 2001

Modeling for acquisition, risk, and customer relationship management. The book that launched my international career and became a go-to resource for data scientists worldwide.

Human Capital – Leadership – Quantum Systems

Business Intelligence Success Factors

Wiley/SAS · 2009

Aligning for success in a global economy. Research on communication, collaboration, and the human competencies driving organizational success.

★ Best of Show ★ National Honorable Mention

Business Analysis Using SAS® Enterprise Miner® & Enterprise Guide®

SAS Press · 2012

Winner of Best of Show at the Carolina Technical Book Competition — recognized for anticipating analysts' need for human-skills insight alongside technical training.

★ Silver Nautilus Award ★ International Bestseller

LOVE@WORK

Quantum Love Press · 2018

The Essential Guide to a Life of Inspired Purpose. A 4-step method for healing yourself, unveiling your gifts, and stepping into the work you were born to do.

★ International Bestseller · Companion Guide

The LOVE@WORK Method™

Quantum Love Press · 2019

Four Steps to Your Life of Inspired Purpose. A practical companion guide to LOVE@WORK for deeper integration and day-to-day practice.

★ International Bestseller ★ Wellness * Empowerment

77 Secrets to Amazing Aging

Quantum Love Press

Your ultimate guide to thriving in your later years with vitality, purpose, and joy. Practical tips and profound insights that embrace aging as a transformative journey — body, mind, heart, and spirit.

More Coming Soon

5+ More Books Planned

Future Titles

I plan to write at least 5 more books — continuing to bridge the worlds of data, wisdom, leadership, and the heart.

Explore all of Olivia's books, read reviews, and find your next great read on her Amazon Author page.

View All Books on Amazon

From Data Scientist
to Heart-Centered Leader

Two hemispheres, one powerful mission

I feel that I am an even mix of left brain — data scientist — and right brain: intuitive, writer, artist, teacher. My long career as a data scientist inspired my passion for a new kind of leadership. Now I am moving into more right-brain, intuitive work.

Early in my career, I developed creative ways to build predictive models. Over the years that followed, I noticed how human competencies were becoming increasingly important drivers of success. I researched communication, collaboration, and leadership — unveiling links between our global economy, organizational dynamics, and complexity science.

I've played with data and trained people at some of the world's biggest companies: Cisco, Clorox, Walmart, Wells Fargo, Genentech, IBM, SAS, Royal Bank of Scotland, State Farm, and many more.

My article "LOVE: The New Competitive Advantage" in Conscious Company Magazine was a pivotal moment — a public embrace of my true mission.

I spoke on over 100 stages around the world in the 1990s, chaired dozens of conferences, and built a reputation as someone who could make complex ideas both rigorous and human. That combination is the foundation of everything I teach today.

Credentials & Certifications

BA in MathematicsGettysburg College
MS in Statistics, with HonorsArizona State University
Master Certified in NLP& Quantum Time Technique
Certified in Holacracy™
Reiki Level 2 Certified
Certified Edgewalker
Certified in Transcendental Meditation
7 Published BooksBestsellers, award-winners & more on the way
100+ Stages WorldwideSpeaker, workshop leader & conference chair

The Values That
Guide Everything

These aren't principles I arrived at through research alone. They are hard-won truths, forged through decades of personal transformation, professional achievement, and the kind of loss that either breaks you open — or simply breaks you. I chose open.

Freedom

True leadership cannot be commanded. It must be chosen, from the inside out. I believe freedom is the foundation of authentic power.

Authentic Purpose

Purpose-driven work isn't a luxury — it's a necessity for sustainable success. The soul knows what the spreadsheet cannot measure.

Service

I am here to help corporate leaders open their hearts. That is not a metaphor. It is my mission, and everything I create serves it.

Compassion

Compassion and profitability are not opposites. My research shows that loving behavior is the new competitive advantage.

Continuous Growth

I am a lifelong learner. Whether in data science, somatic practice, or spiritual study — curiosity keeps the transformation alive.

Integrity

I model the change I invite others to embrace. I don't teach from a distance — I teach from lived, embodied experience.

Why I'm Here

I can see your greatness and your potential for transformation — even when you can't.

My mission is to help bring healing to the planet by opening the hearts of corporate leaders. I know that sounds ambitious. But I've been where you are. I understand the pressure, the armor, the exhaustion of leading from your head alone.

I've been through the transformation I'm inviting you to embrace. I model resilience, pattern recognition, holistic perspective, empathy, intelligence, and courage — not as concepts, but as a way of being.

Every time I talk about this work, people get excited. That tells me something. There is a hunger for a different way of leading. A way that doesn't cost you your soul.

If you're ready to lead with presence, wisdom, and heart — I'm here. Let's explore what becomes possible when you claim your True Authority.

Ready to Claim Your
True Authority?

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